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French tennis player Rene Lacoste was innovative to start playing wearing a polo shirt where a small crocodile was sewed by himself. This anecdote would help create the company that bears his name in 1933 and so the famous crocodile logo was used. The polo was the most popular piece of clothing for the brand but today there are many other products such as watches, shoes, belts, bags, perfumes, etc. In 1968 he launched his first fragrance, Lacoste and currently he counts on a great variety of fragrances.

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